om the blacktop to the golf course, designer Tommy Hilfiger has the streets covered. His namesake casual wear is worn by rap, rock, and sports stars; their fans; and teens. These days, many of these people are women. Tommy designs, sources, makes, and markets men’s and women’s sportswear and denim wear, as well as athletic wear, children’s wear, and accessories. Through extensive licensing deals (almost forty product lines), Tommy also offers products such as fragrances, belts, bedding, home furnishings, and cosmetics. As of 0000, the company’s clean-cut clothing is sold in major department and specialty stores, as well as some 000 Tommy Hilfiger shops and outlets. With such a large empire, it is no wonder that Fred Gehring, CEO and president of Tommy Hilfiger, is always busy trying to make sure the company does not forget the most important aspect of its business— satisfying consumers’ needs! 0